Stringer: If PS3 fails, it will be down to high price "Sony's CEO Sir Howard Stringer has commented that if the PlayStation 3 fails in the market it will be due to the high price point attached to the next-gen console.

Speaking in a interview with US TV program CEO Exchange, Stringer likened the console to a Mercedes car and said that it was in a different league to Nintendo's Wii console.

"If we fail, it is because we positioned PS3 sales as the Mercedes of the videogame field," said Stringer.

"PS3 is a different audience and it can be whatever it wants – a home server, game device, even a computer," he added.

Stringer praised Nintendo's latest home console, calling it a "a wonderful device," but he believes it "has a different target audience" to the PlayStation 3." Via gamesindustry.biz .

Labels: gaming

  ¶ posted by Jimmie Geddes, Editor @ 3/21/2007 12:51:00 PM