18-year-old Mac fan’s ad posted to YouTube becomes Apple TV spot for iPod touch "The idea that you do not have to be a professional to create a good commercial is becoming widespread, in a trend known as consumer-generated content. Leave it to Apple to paraphrasing the company's old slogan a bit think differently," Stuart Elliott reports for The New York Times.

"A television commercial for the new iPod Touch from Apple, scheduled to begin running on Sunday, 10-28 is being created by the longtime Apple agency, TBWA/Chiat/Day. It is based on a commercial that an 18-year-old English student and Apple devotee named Nick Haley, who says he got his first Macintosh when he was 3 created on his own one day last month," Elliott reports.

"His spot offers a fast-paced tour of the abilities of the iPod Touch, set to a song titled 'Music Is My Hot, Hot Sex' by a Brazilian band, CSS," Elliott reports. "Mr. Haley said he was inspired to make the commercial by a lyric in the song, 'My music is where I'd like you to touch.'" Watch the video here .

Labels: apple, culture, touch, youtube

  ¶ posted by Jimmie Geddes, Editor @ 10/26/2007 09:47:00 AM