"Major motion picture studio Warner Bros, which was reported earlier this month to be mulling a deal with Apple to offer up its catalog for a new iTunes rental service, is now said to have inked a deal with the iTunes operator that will see its films available through the service at launch.

Citing people familiar with the agreements, Bloomberg claims that Warner will join Twentieth Century Fox, Paramount, Walt Disney and Lions Gate as initial content providers for the iTunes movie rental service, which is widely expected to make its debut next Tuesday at the Macworld Expo in San Francisco.

New releases and older titles will both fetch $3.99 for a 24-hour rental, according to the report, which echos claims published last month by the Financial Times.. However, other reports have suggested Apple might adopt a slightly different pricing structure that would charge more nominal fees for older library titles."

Labels: apple, itunes

¶ posted by Jimmie Geddes, Editor @ 1/09/2008 03:17:00 PM