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//Thursday, March 13, 2008


  Pogue: iPhone Software 2.0 is going to be a huge, gigantic success
"Last week, Apple announced iPhone 2.0. It’s not a new phone model (although that will be coming this year, too)—it’s new software for the existing phone. And in my considered opinion, it will be an even bigger deal than the iPhone itself," David Pogue reports for The New York Times.

"I can’t tell you how huge this is going to be. There will be thousands of iPhone programs, covering every possible interest. The iPhone will be valuable for far more than simple communications tasks; it will be the first widespread pocket desktop computer. You’re witnessing the birth of a third major computer platform: Windows, Mac OS X, iPhone," Pogue reports.

"Sure, there are add-on programs for the Treo, BlackBerry and Windows Mobile. But they’ll never achieve the ubiquity or popularity of iPhone apps, because Apple will preinstall the iPhone Apps Store right on every phone. That’s an online catalog of iPhone programs, which you can browse, download and install wirelessly, wherever you happen to be. That’s several thousand fewer barriers and steps than you’d encounter on the other smartphone platforms," Pogue reports.

"The release of iPhone 2.0 is over three months away, but I’ll stick my neck out and make a prediction: it will be a gigantic success, spreading the iPhone’s popularity both upward, into the corporate market, and downward, into the hands of the masses," Pogue reports. "iPhone 2.0 will turn this phone into an engineering tool, a game console, a free-calls Skype phone, a business tool, a dating service, an e-book reader, a chat room, a database, an Etch-a-Sketch…and that’s on Day One."

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