OVERLAND PARK, Kan. & DALLAS--(BUSINESS WIRE)--June 26, 2008--Just a few days after hitting store shelves, Samsung Instinct has become the fastest-selling EVDO handset in Sprint (NYSE:S) history. Instinct was first available exclusively to current Sprint customers on June 19 breaking records for the initial launch of any Sprint product. Instinct became available to all customers on June 20; sales continued to be brisk with Instinct breaking Sprint's record for the first week of sales for any device.

We had high expectations going into the launch so our initial order to Samsung was the largest for any Sprint EVDO handset to date, said John Garcia, President of Sprint's Wireless Division. The strong early response tells us that wireless customers recognize Instinct as a highly-innovative and convenient touch-screen device combined with the fast speeds available on the largest national mobile broadband network. In the first few days of availability, many Instinct devices were purchased by existing customers upgrading their wireless device - we thank our customers for their endorsement of this device, our Simply Everything pricing plan and our company.

The record pace of Instinct sales has led to temporary shortages of the device at some locations across the United States. Sprint and Samsung are diligently working around the clock to increase inventory in all sales channels. Samsung has increased efforts to deliver new supplies of Instinct on a daily basis and manufacturing plants are operating at full capacity to keep up with the demand.

The overwhelming success of the Samsung Instinct reinforces our expectations; people want choices when looking to buy a powerful touch screen phone and the Samsung Instinct is a top contender, said Bill Ogle, Chief Marketing Officer for Samsung Mobile. Samsung is working around the clock to meet the consumer demand for this fast and easy-to-use device.

Labels: sprint

¶ posted by Jimmie Geddes, Editor @ 6/26/2008 05:46:00 PM