Fortune: Apple’s iTunes 8 ‘Genius’ technology is pure genius "I’ve finally downloaded the iTunes 8 update, and played around a bit with the Genius song recommendation feature. After a test drive, I’ve decided it’s the best thing Apple has added to its music management suite in quite a while," Jon Fortt reports for Fortune.

"Genius solves my 'iTunes laziness' problem. I’ve got 4,000 items in my library, I listen to genres as diverse as gospel, alternative and hip-hop, to and I’m too lazy to make good playlists out of it all. I used to count on the Party Shuffle feature to save me, but got tired of how it would end up throwing in random Christmas carols at the wrong times of year," Fortt explains.

"A couple of reasons Genius is a good move for Apple, business-wise: One, it encourages people with decent-sized iTunes libraries to listen more... Two, it increases the 'stickiness' of iTunes," Fortt writes.

"Apple is making great use of the computing power in its data centers to unobtrusively provide a feature that any music lover will understand," Fortt writes.

Labels: apple, itunes

  ¶ posted by Jimmie Geddes, Editor @ 9/14/2008 03:13:00 PM