iPhone ranks #1 in JD Power Highest in Business Wireless Smartphone Customer Satisfaction "WESTLAKE VILLAGE, Calif.: 6 November 2008 — iPhone manufacturer Apple ranks highest in overall customer satisfaction among business wireless smartphone users, according to the J.D. Power and Associates 2008 Business Wireless Smartphone Customer Satisfaction StudySM released today.

The study, now in its second year, measures business customer satisfaction with wireless smartphones—defined as mobile phones offering advanced capabilities and personal computer-like functionality—such as a BlackBerry or Treo. Overall satisfaction is measured across five key factors. In order of importance, they are: ease of operation (27%); operating system (24%); physical design (21%); handset features (18%); and battery aspects (10%).

Apple ranks highest in overall smartphone customer satisfaction with a score of 778 on a 1,000-point scale, performing particularly well in the ease of operation, physical design and handset feature factors. BlackBerry manufacturer RIM (703) and Samsung (701) follow Apple in the rankings.

“With the introduction of the iPhone in 2007, Apple has clearly differentiated itself from the competition in areas that are most important to business smartphone users,” said Kirk Parsons, senior director of wireless services for J.D. Power and Associates. “By making basic applications and features easy to use and providing functionality in a thin, lightweight device, Apple has performed well in exceeding customer expectations.”

Labels: apple, iphone, iphone 3G, smartphone

  ¶ posted by Jimmie Geddes, Editor @ 11/06/2008 10:12:00 PM