New study says Palm Pre second only to iPhone 3GS in mindshare "The just released report, dubbed "Signature Smartphones: Gaining Mindshare in Order to Gain Market Share," reveals that despite being massively disadvantaged in the marketplace, Palm managed to nab a huge chunk of mindshare with the Pre -- in fact, the report suggests that the Pre is number two only to the iPhone 3GS in the metric. The study looks at the driving factors behind purchaser's decisions to buy a smartphone, narrowing down the list to three major components: belief that the phone is "smart," belief that the phone is "hip / cool," and belief that the phone will make them more productive." Via Engadget

Labels: apple, iphone3gs, palm, pre, smartphone

  ¶ posted by Jimmie Geddes, Editor @ 9/24/2009 10:10:00 AM