Apple, Microsoft Discuss Giving Bing Top iPhone Billing "Amid an accelerating rivalry with Google, Apple is discussing ways to make Bing the default search engine on the iPhone

In 2003, when Apple said its iTunes music software would work on PCs using the Windows software of its age-old rival, Microsoft, Apple made up posters that read "Hell Froze Over." Hell may be getting frosty again.

Apple (AAPL) is in talks with Microsoft (MSFT) to replace Google (GOOG) as the default search engine on its iPhone, according to two people familiar with the matter. The talks have been under way for weeks, say the people, who asked not to be named because the details have not been made public." Via BusinessWeek

Labels: apple, bing, google, microsoft

  ¶ posted by Jimmie Geddes, Editor @ 1/20/2010 12:33:00 PM 0 comments links to this post

  Microsoft announces Bing "decision engine"

A new breed of search engine has arrived, a search engine that does more than point you to a set of links. We’ve built a “decision engine” and it’s called Bing. Internet search has become the No. 1 avenue for finding information and getting things done. But with more than 200 million Web sites online (and counting), most search engines are ill-equipped for the task. Not Bing.

Bing provides direct access to the information you’re looking for. Bing organizes search results so you can quickly and easily locate the content that matters most. And Bing helps you harness that information through exclusive tools specific to your key tasks, leading to more-informed decisions. Put simply, Bing is a first-of-its-kind decision engine.

Labels: bing, microsoft

  ¶ posted by Jimmie Geddes, Editor @ 5/28/2009 12:11:00 PM 0 comments links to this post